Picking up Nickels

Tuesday, July 28, 2009

Five signs that you're into multi-level marketing

A couple of weeks ago I saw the ledlis.com clown car (see picture) parked outside of a local convenience store, and it was so over the top that I had to check out the site for myself. Let's just say that I was not disappointed by what I found after being redirected to liveeverydaylikeitssunday.com.

Let's look at some of the classic ways that this site screams MULTI-LEVEL MARKETING (MLM)!

  1. Have an amateurish web site loaded with pictures of you living the good life. Dead links and poor grammar are a plus. ✓
  2. Never state what exactly the business is. Speak only in generalities about a "legitimate internet marketing system". Bonus points for driving a car with the words SUCCESS and CHOICE boldly displayed on each side. ✓
  3. Casually mention that you only work 20 hours per week so you can have plenty of time to enjoy life and take those 3 month Hawaiian vacations that you love. ✓
  4. Imply "You'll be rich!" without actually saying those words. ✓
  5. Use the Jedi mind trick and declare "This is not MLM". ✓

All in all, it looks like site owner James Hayden is off to a great start with his "not a MLM" web site. However, I do have a few recommendations that should help him take his business to the next level:

  1. Have an anecdote about a phony person living near the poor soul accessing your web site who is living the dream. For example, in this phony ad it seems that Mike Richardson can't make up his mind if he's from Cromwell, CT or Brocton, MA depending on what internet connection I use. Where is Mike from when you give it a shot?

  2. Have a small army of identical siblings with different names touting your product at various web sites like the acai berry diet girl. Think Boys From Brazil with a focus on multi level marketing instead of Fascism and world conquest.

  3. Approach strangers in supermarkets and bookstores about "an exciting business opportunity". Also, be as vague about the details of this business opportunity as humanly possible. I hear this works really well.


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