Picking up Nickels

Monday, October 15, 2007

Baseball, hot dogs, apple pie, and free furniture???

Regional furniture chain Jordan's Furniture, (in)famous for television commercial parodies, came up with an unusual (and controversial) sales promotion earlier this year. The details according to jordans.com:

Consumers purchasing a mattress, dining table, sofa, or bed at a Jordan's store location between March 7,2007 and April 16, 2007 will receive a rebate of the purchase price paid for the Deal Merchandise if (but only if) the Boston Red Sox® win the 2007 Major League Baseball World Series®.


The Red Sox have currently advanced to the ALCS against the Cleveland Indians, and are 7 wins away from requiring Jordan's to make good on their promise and reimburse an estimated $20 million to 30,000 customers.

Jordan's CEO Eliot Tatelman has dismissed the potential financial impact of this promotion due to insurance that the company has taken out to cover this promotion. Even so, I imagine that the bean counters at Jordan's are sweating over the MLB playoffs even more than the participants themselves.

As a side note, considering that Jordan's is a subsidiary of Berkshire Hathaway, I'm guessing that Warren Buffet is pulling for the Colorado Rockies to win the World Series. :)

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