Overheard at the RMV

This is an actual conversation I heard recently while waiting in line at the RMV:

20-something woman #1: What does that sign say? UV-free tanning? How can they afford to offer tanning for free?

20-something woman #2: It's not tanning for free, it's tanning with no ultraviolet light.

20-something woman #1: But how come the sign says it's free? That's false advertising!